A common language to understand services
When we build teams to work on services, the individuals may have never worked together before, and may have different ways of describing their work.
When we try to get to a common understanding of a service and its constituent parts — or what they could be in future — the words we use matter.
It takes time to understand what everyone means when they say things like ‘service’, ‘product’, ‘user need’, ‘platform’, ‘channel’, ‘architecture’, ‘policy’, ‘data’ and ‘strategy’. We all have our own definitions.
A team in a large government department looked at ways to understand services and create a list of terms (a taxonomy) so that they can communicate more simply and clearly across large organisation.
The raw materials of a service
Services
A service helps users to do something. Public services exist because of underlying citizen needs, policy intent, user needs and the strategy of a particular organisation. Services help government achieve policy intent on behalf of its citizens, with whom it has a social contract. Services are best identified as verbs (visit the UK), rather than nouns (biometric residence permit).
Examples for the UK Government include visit the UK, get a passport, learn to drive or register to vote.
Sub-services or stages
Often the things we work on are just one step in a bigger process. We’ve called these sub-services, and examples include:
applying for a visa
applying for a licence
granting or refusing permission
revoking someone’s permission
Capabilities
A capability is having all resources required to carry out a task — such as skilled staff and specialist tools — and also considers capacity and maturity.
Appointment booking, for example, is a capability that requires:
an appointment booking system, which may be a technical capability
physical locations or phone support to host the appointments
a process for changing or cancelling appointments
skilled people to host appointments
The Australian government’s Digital Transformation Agency has a useful capabilities guide, which is used to measure the maturity of delivery teams.
Activities
Activities are the things people do in relation to using a service, including:
finding out how something works
calling people for help
applying for something
gathering evidence
waiting and worrying about what might happen
being notified about a result
calling to find out what’s happening
We’ve also used the term to describe the things that need to happen to make a service work:
checking eligibility
checking suitability
making a decision
notifying someone about a decision
revoking permission
Activities should describe what happens, but not how it happens, by whom or with what. So, we’d use ‘notifying someone’ rather than ‘sending a letter’ and ‘making a decision’ rather than ‘casework’.
That gives us freedom to think about how the service could be re-imagined to work in a simpler, faster way, or with entire sections removed.
Technology
We’ve used ‘technology’ to mean the digital systems, products, tools, hardware and applications we build, maintain and buy. Technology exists to support activities and capabilities — and enables us to deliver faster, clearer, simpler services.
Technology includes:
applications
products
platforms
legacy systems
hardware
data
Data
By data we mean the actual information that’s either generated by or used to carry out activities and services. The aim is to describe what the data actually is using descriptive words, such as ‘National Insurance number’, avoiding acronyms.
What does a taxonomy do?
The goal was to create a common language to help teams and large organisations to work better together. The value is not so much in what the actual words are, but the value in making something like this together, as a multi-disciplinary group, and agreeing to try it out.
A common, agreed language helps teams have better discussions, spot commonalities, think about repeating design patterns and organise large portfolios of work more easily. It also provides a language to communicate how things could work differently in future.
[This post was first published in 2016 on the Home Office Digital, Data and Technology blog]